Compared to the similar tools and platforms in the market, which we call “C-level-friendly” (BlueOptima, Pluralsight Flow, Waydev), we positioned Oobeya as a “Team-Friendly” platform. We believe that the key to delivering good-quality products with agility, productivity, and efficiency starts with a healthy software development process. A healthy development process means a healthy team. We built Oobeya to detect anomalies in the software development teams’ health, give them visibility into their work practices, and help team leaders improve their teams by guiding them with data and actionable metrics.
The most common issues that we hear from engineering managers and development teams are;
Lack of visibility in a complex software development lifecycle: We collect data from various data sources, analyze it starting from the smallest development activities with accuracy, and correlate it into meaningful metrics on one platform.
Relying on gut feelings, not real insights: For long-term and established improvements, you need to know where to look and how to start. Oobeya helps engineering leaders hear the symptoms and detect the anomalies in the software development process before they become chronic and complex. Unsolved problems lead to a team being overloaded and unproductive.
Lack of alignment with business objectives: Teams’ engineering efforts are expected to be translated into business results. Most tech leaders struggle to align their teams with the objectives and KPIs, as well as explain their progress to executives. Oobeya assists organizations in aligning their engineering efforts toward a common goal while enabling data-driven decision-making and improvement.
The problems scale when the organization scales: While in a small team or organization, decision-making can be agile and communication can be more transparent. In scaling teams and organizations, it can be hard to address problems, find the source, and create a solution by involving all stakeholders. Accurate insight and analysis into the development process are vital when everything gets complicated for your growing organization.
With a broader approach to software effectiveness, which focuses on teams, Oobeya provides a solution to all these problems.
We don’t encourage focusing on harmful metrics that lead to micromanagement. Measuring developer productivity and increasing transparency doesn’t have to mean tracking people. By focusing on anomalies in the process and not individuals, we assist you in finding what needs to be improved in your organization and your work practices.
When someone in your team struggles with some problem, the team suffers the most. Maybe the workload is too much for some people, or maybe the team composition and work distribution need to be reorganized. Oobeya is not a platform that ranks people. We only encourage competition in a way that motivates people with best practices. Our primary goal is to use data to create accurate feedback mechanisms within teams and organizations. The idea is to help individuals contribute to their teams without making them feel exhausted or frustrated. We enlighten the process with team-focused metrics that show team efficiency, collaboration, impact, quality, and more.
We know that the software development lifecycle is complex and includes many tools. All of them do their job for a specific purpose and show the related data. And the real challenge is to correlate all the data and transform it into not just metrics but “actionable” metrics. That means pointing out the risks and health issues that need to be handled with a holistic view in order to improve continuously. That’s why we consider Oobeya not a tool but a platform that lets you manage the whole process in the same place with 20+ integrations. In 5 minutes, you can integrate your tech stacks and Oobeya will start collecting data from related sources. Once you finish your setup, you will be able to monitor and analyze the whole process with integrity.
In Oobeya, you decide how you want to work and how you want to manage your process. We designed default dashboards, time periods, thresholds, and goals that reflect industry standards, but all of them are customizable and adaptable to your way of working. As a team, you can decide what to prioritize, create your own flow, set your goals, and monitor how fast and efficiently you achieve them.
Surely you already have many complex problems on your plate. You are struggling with tight deadlines, lack of engineering resources, budget restrictions, competition in your market, etc. However, try thinking differently: if your engineering processes had been 10% more efficient, how much faster could you have delivered your prior tasks, or how much time and money could you have saved? Calculate the return of investment.
No tools or platforms on the market are magical alone and can’t give you 10% efficiency immediately. Progress can be made with time, dedication, and guidance. However, engineering leaders are seeking ways to make long-term engineering efficiency improvements. Oobeya’s role is to give visibility and insights to leaders to make it possible.
Yes, every team is unique, and approaches are dynamic in modern engineering organizations. We promote adaptation and continuous learning while developing Oobeya. We encourage teams using Oobeya to share their feedback continuously with us to create a more flexible and adaptable solution. We learn from you, consider your unique practices, and don’t force you to adopt one “best” approach. Oobeya is flexible when it comes to different work routines such as scrum, kanban, sprint, retrospectives, etc., and different team structures. It gives you as many options as possible in terms of customization.
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